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The Plaintiff Media Kit

Author
Affiliation

Mike P. Sinn

International Campaign to End War and Disease

Keywords

media kit, op-ed template, social media, interview prep, press release, shareholder lawsuit

The press release goes to reporters. The rest of this kit goes to the plaintiff. Print everything and have it in hand on filing day.

Sequencing

The press release is timed to the love letter filing:

T Action
T-72h Final review of press release.
T-48h Refresh journalist list. Offer embargo to 5-10 priority reporters.
T-24h Send embargoed copies with explicit lift time.
T=0 Love letter delivered by certified mail + email. Press release distributed. warondisease.org/lawsuit goes live.
T+1h Available for interviews.
T+24h Follow-up emails to non-responders. Offer context, sources, data.
T+7d Op-ed pitch to the strongest interested outlet.
T+60d Second press release on the board’s response (or non-response).

The Press Release

Verify reporter names at filing time. Fill [BRACKETS] with current data.


FOR IMMEDIATE RELEASE

[DATE]

Contact: [PLAINTIFF NAME] | [EMAIL] | [PHONE] Counsel: [LAW FIRM] | [PARTNER NAME] | [FIRM PHONE]

Shareholder Demands [COMPANY] Board Investigate $[X] Million Annual Lobbying Budget That Destroys Long-Term Shareholder Value

A first-of-its-kind Caremark derivative theory argues that military industry lobbying is mathematically negative-ROI for the shareholders it claims to represent. The plaintiff says it may be the first lawsuit in history where the defendants are radically better off losing than winning.

[CITY, DATE]: [PLAINTIFF NAME], a shareholder of [COMPANY] ([TICKER]), today filed a shareholder love letter with the company’s Board of Directors alleging that the company’s annual lobbying expenditure of approximately $[X] million produces negative return on investment for its own shareholders, and is making the Board members, the shareholders, and their families more likely to die of pancreatic cancer, Alzheimer’s, ALS, cardiovascular disease, and other conditions that would otherwise have had treatments. [PLAINTIFF NAME] [TODO: optionally add one sentence on the personal stake, e.g., “filed after losing [their mother] to [pancreatic cancer] in [2024], a disease whose candidate treatments are sitting in the untested-compound queue today”].

The legal theory, based on Delaware’s Caremark duty of oversight doctrine as expanded in Marchand v. Barnhill (2019) and Garfield v. Allen (2024), argues that [COMPANY]’s lobbying to maintain current US military appropriations suppresses the GDP growth that funds the company’s long-term addressable market. Specifically, the lobbying targets maintaining the current 604 (95% CI: 453-888)-to-1 ratio of military spending to government clinical-trial spending, which the love letter argues delays disease eradication by approximately 204 years and reduces global GDP at year 15 by a factor of approximately 1.43x (95% CI: 1.22x-1.56x).

“We love the board members of [COMPANY] and we do not want them and everyone they have ever loved to be slowly tortured and brutally murdered by horrible diseases,” said [PLAINTIFF NAME]. “We are asking them to redirect the same lobbying budget so that none of us has to die of a disease we could cure if we funded the trial. Settle and the Board members and their families are roughly $518,879 (95% CI: $221,703-$860,930) richer over a lifetime and roughly 12 years (95% CI: 8 years-18 years) longer-lived. Fight and win and everyone in the courtroom stays on the trajectory that kills them earlier.”

The proposed resolution is non-monetary: [COMPANY] would redirect its annual lobbying objective from maintaining current military spending levels to supporting a global agreement to redirect 1% of military spending to pragmatic clinical trials. Per the love letter, this resolution costs [COMPANY] $0 in additional expenditure, expands its long-term addressable market by a factor of approximately 1.43x (95% CI: 1.22x-1.56x) by year 15, and increases shareholder lifetime wealth by approximately $518,879 (95% CI: $221,703-$860,930) per shareholder.

“This is a frontier Caremark theory,” said [COUNSEL NAME], partner at [LAW FIRM] and counsel for [PLAINTIFF NAME]. “The duty of oversight has historically focused on backward-looking harm: failed acquisitions, accounting fraud, product safety. We are arguing it extends to forward-looking value destruction through recurring expenditures that the board has never scrutinized. The pleading is sourced entirely from public data.”

The Board has 60 days to respond. If the response is inadequate, [PLAINTIFF NAME] intends to file a shareholder proposal under SEC Rule 14a-8 requiring an independent ROI analysis of [COMPANY]’s lobbying expenditure, and a derivative action in [Delaware Chancery / Maryland] alleging breach of the duty of care.

The full love letter, supporting calculations, and underlying treaty proposal are available at warondisease.org/lawsuit. The ROI analysis, including the four GDP growth channels and sourced cost-benefit table, is at warondisease.org/where-am-i-wrong.

Key facts

  • Cost to file: $200 for one share. No minimum holding; one share starts the same 60-day clock a million shares would.
  • What the plaintiff loses: roughly $518,879 (95% CI: $221,703-$860,930) in lifetime income and roughly 12 years (95% CI: 8 years-18 years) of healthy life, each, if the lawsuit fails. Same numbers for the directors. Same numbers for the judge.
  • What the defendant loses by settling: nothing. Settlement is non-monetary, $0 extra. Same lobbyists. Different ask on Capitol Hill.
  • What the defendant gains by settling: a Company operating in an economy roughly 1.43x (95% CI: 1.22x-1.56x) larger at year 15 of the treaty, and directors who are alive to see it.
  • Legal basis: Caremark, Marchand v. Barnhill, Garfield v. Allen, Stone v. Ritter. The love letter creates the documented red flag that triggers oversight obligations.

About the 1% Treaty Campaign

Every nation redirects 1% of its military spending to pragmatic clinical trials. The disease eradication timeline compresses from 443 years to 36 years. Approximately 565 billion healthy life-years are recovered across humanity. Specifically: fewer humans die of pancreatic cancer, Alzheimer’s, ALS, and cardiovascular disease. The candidate treatments sit untested in the compound queue, including metformin, rapamycin, and low-dose naltrexone. The trials that would establish which of them work are unfunded; the 1% redirection funds them. The International Campaign to End War and Disease coordinates the campaign at warondisease.org.

Spokespeople available for interview

  • [PLAINTIFF NAME], named plaintiff. Available for written, phone, and on-camera interviews. Contact: [EMAIL] | [PHONE].
  • [COUNSEL NAME], partner at [LAW FIRM]. Available for legal-theory questions. Contact: [FIRM EMAIL] | [FIRM PHONE].
  • Mike P. Sinn, founder, International Campaign to End War and Disease. Available for the broader treaty context. Contact: [email protected].


Journalist Target List

By beat. Verify current reporter names at T-48h.

Beat Priority outlets
Military Defense News, Breaking Defense, Politico Defense, Roll Call, The Hill
Business / finance Wall Street Journal, Bloomberg, Reuters, Financial Times, CNBC
Legal trade Reuters Legal, Bloomberg Law, Law360
Healthcare / science STAT News, Vox Future Perfect, MIT Technology Review
Opinion (politically diverse) NYT Opinion, WSJ Opinion, The Atlantic, Reason

20 outlets is enough for a first wave. Expand from there if interest is high.

Follow-Up Cadence

Most reporters ignore the first email.

Day Action
T=0 Send release with one line referencing the reporter’s beat.
T+24h Short follow-up offering an interview, data, or source. Don’t resend the release.
T+72h Final follow-up. One paragraph. Different angle.
T+7d Offer an exclusive (different defendant, institutional-investor reaction, op-ed).
T+14d Silent? Archive. They may revisit at the 60-day milestone.
T+60d Re-engage with the board-response release.

Op-Ed Draft (Optional)

Pitch at T+7d. 800-1,200 words. Headline and subhead are placeholders; the outlet’s editor will rewrite them.


Headline: We sued the board of a military contractor because we love them.

Subhead: The Company’s lobbying produces negative ROI for its own shareholders. We bought one share to put the analysis in front of the Board. So can you.


Last week we mailed a shareholder love letter to the Board of [COMPANY]. We own one share. We paid $[X] for it.

They are going to die of something preventable. So are we. The Board of [COMPANY] signs off every year on a lobbying budget that keeps the ratio of military spending to clinical-trial spending at 604 (95% CI: 453-888) to 1. That ratio is why the cures do not exist yet. The Board has never asked whether this is good for the people who own the shares. The lawsuit asks them to.

The mechanism is small. [COMPANY] spends approximately $[X] million a year on federal lobbying pointed at maintaining that ratio. The trials that would tell us which compounds cure pancreatic cancer, Alzheimer’s, ALS, and cardiovascular disease are not being funded because the lobby tells Congress to keep it that way.

Three molecules sitting in the untested-compound queue right now, with public research support and no funded large-scale trials: metformin for Alzheimer’s. Rapamycin for biological aging. Low-dose naltrexone for autoimmune conditions and certain cancers. The 1% redirection funds those trials. The current lobbying keeps the money pointed somewhere else. That is what is going to kill us.

The settlement is non-monetary. The Board redirects the same lobbying budget, with the same lobbyists, to argue for the 1% treaty136 137 on Capitol Hill instead of arguing against it. Nothing in the Company’s operations changes. The only thing that changes is what the lobbyists say in the meetings they were already going to have.

The sourced ROI analysis is in the love letter, built from SIPRI, WHO, NIH, OpenSecrets, and [COMPANY]’s own SEC filings. Legal theory: Caremark, Marchand, Stone v. Ritter.

We want to be clear about who this lawsuit hurts. Nobody. Not the Company. Not shareholders. Not employees. Not even the lobbyists, who keep the same jobs and the same budget and argue for a different sentence. The settlement costs the Company nothing and helps everyone in the case, on both sides, live longer.

Settle and the Board members and their shareholders are roughly $518,879 (95% CI: $221,703-$860,930) richer over a lifetime and roughly 12 years (95% CI: 8 years-18 years) longer-lived. Fight and win and they stay on the trajectory that kills them earlier.

If you are a shareholder of any major military contractor, you can do this too. One share. Two hundred dollars. The template is at warondisease.org/lawsuit. Eight pre-filled love letters ready to print. The Board has to respond to whoever sent the letter.

The lobbying works because no one has checked the ROI. The ROI is negative. The derivation, sourced from SIPRI, WHO, NIH, and the company’s own SEC filings, is at warondisease.org/where-am-i-wrong. Filing costs an evening and one share of stock.


[PLAINTIFF NAME] is a shareholder of [COMPANY] and the lead plaintiff in the love letter described above. [TODO for plaintiff: optionally add one sentence on the personal stake, e.g., “She filed the case after losing her father to pancreatic cancer in 2024.”]

Social Media Kit

Publish at T=0 + 1 hour, simultaneously with the press release. Your lawyer reviews before publishing.

Tweet thread (5 tweets)

1. Today we sued the board of [COMPANY]. We love them and we do not want them and everyone they have ever loved to be slowly tortured and brutally murdered by horrible diseases. The lawsuit is the only legal mechanism to make them read the ROI analysis showing their lobbying loses money for their own shareholders. 🧵

2. [COMPANY] lobbies to keep military appropriations high. Current ratio of military to clinical-trial spending: 604 (95% CI: 453-888):1. Redirecting 1% to trials compresses the disease eradication timeline from 443 years to 36.

3. Global GDP at year 15 under the 1% redirect: ~1.43x (95% CI: 1.22x-1.56x) the current trajectory. [COMPANY]’s revenue is a fraction of US federal spending, which is a fraction of US GDP. They are paying lobbyists to keep small the economy that funds them, and to keep small the medical research that would cure the diseases that will kill them.

4. We’re asking the Board to redirect the SAME lobbying budget from “maintain military appropriations” to “support a 1% redirection.” Same lobbyists. Different objective. Net cost: $0. Legal basis: Caremark, Marchand.

5. You can do this too. 1 share = ~$200. Template + 8 pre-filled letters at warondisease.org/lawsuit. One share starts the same 60-day clock a million shares would. RT this to the next shareholder.

LinkedIn post

Reshare the op-ed link: “Today we filed a shareholder love letter against the Board of [COMPANY] under Caremark. The company’s $[X]M annual lobbying budget loses money for its own shareholders. The ROI analysis: [op-ed link].”

Video script (optional, 60-90 seconds vertical for TikTok/Reels/Shorts)

If you want to shoot one: open with “Today we sued a military contractor for $200” on camera holding the share, hit the 604 (95% CI: 453-888):1 ratio + the 44336 years compression + the 1.43x (95% CI: 1.22x-1.56x) GDP point, close with “1 share, ~$200, template at warondisease.org/lawsuit.”

Interview Prep Q&A

The 8 most likely reporter questions. Practice the top 5 out loud before the first call.

Q1: What are you suing for?

We’re not suing for damages. We’re asking the Board of [COMPANY] to check whether their $[X] million annual lobbying budget actually helps the company, once you account for what the lobbying does to the economy that funds the company’s contracts. The settlement is that they point the same lobbyists at the 1% treaty instead of at keeping military budgets high. No extra cost to the company.

Q2: Why do you think the lobbying is bad for shareholders?

The company’s revenue is a slice of US federal spending. Federal spending is a slice of US GDP. The campaign’s model, built on SIPRI, WHO, NIH, and OpenSecrets data and based on peer-reviewed estimates of how military spending affects growth, projects global GDP at year 15 at roughly 1.43x (95% CI: 1.22x-1.56x) the current trajectory, because fewer people are sick and dying. Every derivation is public. The 1% they are “protecting” through lobbying is tiny compared to what they would gain from operating in that larger economy.

Q3: This sounds like a stunt. Is this serious?

The legal theory is grounded in Caremark, Marchand v. Barnhill, and Stone v. Ritter. The math is sourced from SIPRI, WHO, NIH, OpenSecrets, and the company’s own SEC filings. The 60-day clock is statutory. The Rule 14a-8 proposal and the derivative action that follow if the Board doesn’t respond are real legal vehicles. The pleading is publicly available.

Q4: How much will this cost the company in damages if you win?

Zero, if the Board accepts the proposed settlement. The settlement is non-monetary. Same budget. Different objective. Net incremental cost: $0.

Q5: Why this company?

The lawsuit theory applies to every major military contractor. Pre-filled love letters exist for all 8 (Lockheed, RTX, Boeing, GD, Northrop, L3Harris, HII, Leidos). [COMPANY] is the first/early defendant because of [pick: largest, most prominent CEO, largest lobbying spend, state of incorporation].

Q6: Are you trying to disarm America?

The opposite. The 1% treaty is the most pro-military action available to the United States. The country that won World War II had 96.7% less military spending than the United States has today, and the reason it won is that its productive economy had not been cannibalized to fund a peacetime military. The current allocation is how the United States is losing strategic competition to China, which spends less than half as much on military and invests the difference into the productive base that determines who wins the next real war. The treaty cuts 1% from peacetime spending and redirects it into the civilian economy that any actual wartime mobilization would draw on. See The Eisenhower Curve for the full argument.

Q7: What if the company just ignores the love letter?

We’ll file a Rule 14a-8 shareholder proposal in the next proxy cycle and a derivative action in [Delaware Chancery / Maryland] at day 61.

Q8: Why should I care?

Disease kills approximately 100% of humans, eventually. Most of those deaths are from diseases that would have treatments if anyone had funded the trials. The lobbying is paid for by the same companies whose shareholders die of those diseases. You are probably a shareholder through an index fund or 401k. You can do this too: 1 share, ~$200, template at warondisease.org/lawsuit. One share starts the same 60-day clock a million shares would.

T+60d Follow-Up Press Release

Distribute the day the Board’s response (or non-response) becomes public. Use the same journalist list with a different headline angle depending on the outcome.

If the Board commissions the analysis

[CITY, DATE]: [COMPANY]’s Board of Directors has agreed to commission an independent ROI analysis of the company’s federal lobbying expenditure, in response to a shareholder love letter filed sixty days ago. [PLAINTIFF NAME] welcomed the response: “This is the right move. The Board has chosen to let their own grandchildren live longer. I hope every military contractor board does the same.” The analysis is scheduled for [TIMELINE] and will be published on the company’s investor relations website. The same love letter template has now been filed against [N] other military contractors.

If the Board declines or doesn’t respond

[CITY, DATE]: [COMPANY]’s Board of Directors today declined to investigate whether the company’s $[X] million annual lobbying expenditure is shortening the lives of its own shareholders, their families, and its own directors. Sixty days after receiving a shareholder love letter setting out the math, the Board’s response addressed every procedural question and none of the substantive ones. [PLAINTIFF NAME] today filed a derivative action in [Delaware Chancery / Maryland circuit] under Caremark, Marchand, and Stone v. Ritter, and will submit a Rule 14a-8 shareholder proposal requiring an independent ROI analysis in the next proxy cycle. “We would have preferred a phone call,” [PLAINTIFF NAME] said. “We love the Board. The Board’s response shows they have not yet read the ROI analysis. The lawsuit is the mechanism that requires them to.” Counsel: [FIRM NAME].